Can AI Make Better Business Decisions Than a Person?

AI can analyse a spreadsheet faster than most people can read it. It can compare scenarios, summarise reports and help identify relationships that deserve attention. But does that mean AI…

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AI can analyse a spreadsheet faster than most people can read it.

It can compare scenarios, summarise reports and help identify relationships that deserve attention.

But does that mean AI can make better business decisions than a person?

Not necessarily.

The answer depends on the decision, the information available and what the business is trying to achieve.

Where AI has an advantage

AI can be particularly useful when a task involves large amounts of structured information, clearly defined objectives and repeatable analysis.

For example, a business might use AI-assisted tools to categorise expenses, summarise customer feedback or compare sales performance across different periods.

These tasks can benefit from speed and consistency.

AI can also help decision-makers explore alternatives. Instead of considering only one forecast, a leader can ask the tool to examine different assumptions and identify what might change under each scenario.

That can improve the quality of a discussion.

Where people still matter

Business decisions rarely depend on numbers alone.

A company deciding whether to enter a new market must consider its financial position, people, capabilities, relationships and appetite for risk.

A forecast might suggest that expansion is attractive. But the business may lack the management capacity to deliver it successfully.

An AI system can help examine these factors when given appropriate information. However, someone still needs to establish whether the information is complete, whether the assumptions are realistic and which trade-offs the organisation is prepared to accept.

The decision also has consequences for people who may not be represented in a spreadsheet.

The danger of comparing the wrong things

The question “Is AI better than a human?” assumes that both are doing the same job.

Often, they are not.

AI might be better suited to processing a large dataset quickly. A person might be better positioned to recognise that the question being asked is the wrong one.

A strong decision-making process combines these different capabilities rather than treating them as competitors.

A practical example

Imagine a company deciding whether to discontinue a product.

AI could help summarise sales trends, compare margins and identify changes in customer demand.

Management would still need to consider whether the product supports sales of other products, serves an important customer group or has a strategic purpose that the financial data does not capture.

The figures matter.

So does the context behind them.

What should businesses do?

Rather than asking whether AI should replace human decision-making, leaders should ask where it can improve the process.

Use AI to accelerate analysis, test assumptions and surface alternatives. Establish clear review responsibilities. Verify material information and ensure that someone with appropriate authority owns the final decision.

The takeaway

AI can outperform people on particular tasks without being the best decision-maker in every situation.

The advantage comes from understanding where machine-assisted analysis is useful, where human judgement is essential and how the two can work together.

The objective is not to prove that humans or machines are superior.

It is to make better decisions.

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Jonathan Maharaj

Jonathan Maharaj FCPA is a strategic adviser, founder and speaker helping ambitious individuals and business leaders make wiser decisions with money and the judgement that surrounds it. A Fellow of CPA Australia with over 20 years' experience in audit, compliance and strategic finance, he was named the #1 LinkedIn Creator in New Zealand by Favikon (30,000+ followers) and has been featured in Forbes, the New York Times and CBS. Jonathan is currently studying for his Management Master's degree at Harvard University, alongside a Master's from the University of London, and writes on financial wisdom, leadership judgement and strategic authority.

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