Articles

My mission? To help my clients achieve their financial goals while striking the perfect balance between their financial and personal lives.

I'm Emily Bouquet, your guide and companion on this journey through the ever-evolving landscape of trends, timeless elegance, and eco-conscious choices.

What a Bad Business Decision Costs, Beyond the Obvious Number

A bad business decision usually gets measured by the number that appears first. The failed investment. The lost revenue. The unexpected cost. The project that went over budget. The money spent on something that did not work. Those numbers are easy to see. But they are rarely ...

Why Capable Leaders Make Expensive Decisions

Some of the most expensive business decisions are not made by careless people. They are made by capable leaders. People who are experienced.People who are intelligent.People who have built successful teams.People who have made difficult decisions before. That is what makes poor decisions ...

How a Single Bad Assumption Compounds Through a Business

A business rarely gets into trouble because of one bad assumption alone. The bigger problem is what happens after the assumption is accepted. A founder assumes customers will buy at a certain price. The sales target is then built around that assumption. ...

First Principles Thinking, Explained Simply

When the Usual Answers Stop Working, Question the Assumptions Behind Them Have you ever continued doing something simply because it was how everyone else did it? Perhaps you followed a familiar career path because it seemed sensible. Maybe you managed your money according ...